Delivering a strategic plan is one of the most important things any organization, regardless of size can undertake. A well-formulated and executed strategy establishes the foundations against which the organization can create, monitor and measure their success.

Strategic management seeks to coordinate and integrate the activities of the various functional areas of a business in order to achieve long-term organizational objectives.

The implications of the selected strategy are highly important. These are illustrated through achieving high levels of strategic alignment and consistency relative to both the external internal environment.